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MyMagic+ shakes up Disney park experience for all

MyMagic+ shakes up Disney park experience for all

Walt Disney World is promising a revolution in the way its theme park operate with new technology that will allow its customers to pre-plan their visit. Walt Disney World guests will soon be introduced to the project called MyMagic+, combined with the My Disney Experience web site and mobile app as well as RFID-based wristbands called the MagicBand, Disney intends to offer new levels of trip planning and interactivity for its visitors through high-tech, but easy-to-use devices.

mymagic+

The MyMagic+ has cost $1 billion and is 8 years in the making. It is Disney's intention to make it easier for families to stay together during their time in the park.

Rather than dashing as a group or even splitting up to gather FastPasses, imagine booking guaranteed ride times for your favourite shows and attractions even before setting foot in the park.

MyMagic+ is primed to roll out at Disney's Florida theme parks over the next few months.

At it's core are wristbands called MagicBands, which allow guests to access a FastPass+ service for booking rides, meals and attractions.

They also replace paper tickets, will act as room keys on Disney Resort accommodations, connect to Disney's PhotoPass image sharing service and can be used to pay for items in the park when linked to a credit card.

The wristbands will be made available to Disney resort hotel guests who purchase certain products, but MyMagic+ program will be offered to all visitors.

Visitors who do not have the wristband can plan their trip through a My Disney Experience smartphone app.

Check out a  summary of the offerings that will be available through MyMagic+, in conjunction with MagicBand, FastPass+, and My Disney Experience below.

  • Guests can schedule 3 FastPasses before arriving to the parks for rides, shows, parades, fireworks, or to meet characters (more on that here)
  • MagicBands can be set up prior to visiting, linked to the a Disney account
  • MagicBands will be rubber, not paper, to allow reuse across multiple visits
  • MagicBands will be used as room keys, park tickets, FastPass+ access, PhotoPass, in interactive
  • MyMagic+ will be available to tourists as well as park regulars, including annual passholders – offering access to FastPass+, though usage will be different across ticket types (more information here)
  • MagicBands will be free / included for guests staying in Walt Disney World hotels, annual pass holders, and anyone who purchases a photography package.
  • All other guests wanting to take part in MyMagic+ and My Disney Experience will need to purchase a MagicBand.
  • Those not purchasing the MagicBand will still be able to use FastPass+, touch-to-enter, and touch-to-pay via RFID-embedded tickets.
  • Disney will separately sell MagicBand accessories and special designs as collectibles and to offer the ability to uniquely style each wristband, such as the “Pirates of the Caribbean” band seen in the photo below
  • MagicBands will offer turnstile-free access to the parks with a quick tap for entrance
  • Guests may choose or limit the amount of information shared when registering MagicBands online
  • Using information on the MagicBands, characters will “magically” know guests’ names before meeting them, also being able to note registered celebrations, such as birthdays or anniversaries
  • Rides and queues can use MagicBands for a personalized experience – with the example given of Scuttle in “Journey of The Little Mermaid” queue in New Fantasyland may soon be able to converse with guests